• Defined brand positioning through market and competitor research
• Developed Instagram & TikTok as core sales and communication channels
• Planned and executed content and promotional campaigns to drive sales
• Handled end-to-end content production and offline pop-up events

Key Results:

• Grew Instagram page from 0 to 60K+ followers, ~2M monthly organic reach (peak 6M/month); built TikTok channel to 40K+ followers, with multiple videos reaching hundreds of thousands to 1M+ views
• Achieved 100% organic growth across channels, without paid advertising
• Successfully organized 2–3 offline pop-up events annually, driving direct customer engagement and sales
• Simplified and optimized the end-to-end purchasing journey for a niche product category

• Defined differentiated brand positioning through market and customer research
• Developed signature flower collections and new product/service offerings based on market demand
• Built social channels and executed end-to-end content and promotional campaigns
• Managed suppliers, team operations, and peak-season workflows for a perishable product business

Key Results:

• Built a clearly positioned garden-style flower brand with strong customer recognition
• Successfully launched new service offerings beyond flower products, including flower workshops and a weekly flower subscription, with positive customer adoption
• Developed a loyal customer base and a stable Instagram-driven sales channel
• Balanced inventory planning and promotions to minimize waste for a perishable product

• Participated in building brand positioning and IMC plans for multiple brands across various industries (cosmetics, dental, beauty, etc.)
• Led social channel strategy direction based on client requirements: TikTok / Instagram / Facebook (channel positioning, concepts, content pillars)
• Directly executed content plans and content production: ideation, scriptwriting, filming participation, video editing and post-production
• Collaborated with Account, Design, and Media teams to deliver integrated campaigns

Key Results:

• Successfully developed TikTok strategies and executed content production for multiple brands; including an aesthetic brand that gained over 1,000 followers within one month, with multiple trending videos (>100K views)
• Contributed to brand positioning and IMC planning for several brands (Korean cosmetics, dental clinics, etc.), laying the foundation for market launch campaigns in Vietnam

• Conducted customer insight and platform trend research to guide content direction for each communication channel
• Built and developed social media channels to attract new users, particularly international tourists
• Produced blog articles, short-form video content, and social posts to increase traffic and tour inquiries
• Collaborated with travel KOCs to expand reach and access new user segments.

Key Results:

• Successfully built a new Instagram channel that attracted the right target audience; multiple viral Instagram Reels and Threads posts, including one post generating over 50 tour inquiries within 24 hours
• Contributed to increasing cultural tour revenue by 3× compared to the previous month

• Managed and developed three social media channels: Facebook, Instagram, and TikTok
• Planned monthly and seasonal campaign content directions; directly produced content including copywriting photography, and video shooting
• Collaborated with the product team to develop flower collections for each campaign and executed emotional communication before, during, and after launch

Key Results:

• Instagram gained 2,000 organic followers within two months.
• Facebook gained 2,000 followers with significantly improved engagement
• TikTok reached over 1,000 followers within two weeks of channel launch
• Revenue increased significantly during seasonal campaigns, particularly the October 20th campaign, reaching approximately 200M VND—double the revenue compared to the same period in the previous year

• Conducted interviews with outstanding student figures; edited and wrote articles published on the online platforms of the Vietnamese Students section
• Supported event preparation activities at the newsroom

Key Results:

• Two articles were published during the internship, each achieving high readership and positive audience feedback