LAON MEDI - Korean Cosmetics
Laon Medi, a Korean cosmetic brand entering Vietnam, needed rapid brand awareness on TikTok while maintaining consistent content output and KPIs.
Project Brief
Laon Medi, a Korean cosmetic brand entering Vietnam, needed rapid brand awareness on TikTok while maintaining consistent content output and KPIs.
Role & Contribution
- Operated TikTok channel based on existing strategy
- Ensured monthly production and posting schedule (Sep–Dec 2024)
- Scripted content and participated in production and editing
- Evaluated performance and proposed new content directions
Results
- Delivered 20 videos/month as planned
- The series “Street Mask Testing” achieved strong views and boosted channel traffic
- Several high-engagement videos, including one reaching 2.4M views
(Several high-engagement, high-conversion videos)
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Origin Zirconia – Aesthetic Dental Brand
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Vân Anh Beauty
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LAON MEDI - Korean Cosmetics
Laon Medi, a Korean cosmetic brand entering Vietnam, needed rapid brand awareness on TikTok while maintaining consistent content output and KPIs.
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Tiệm Hoa Của Ngoại
Social Media Executive – Tiệm Hoa Của Ngoại. Thời gian: 06/2022 – 12/2023
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Đinh Thị Phương Thảo
Product Marketing, Social Media, Content Strategy & Creator, Campaign Execution, Customer Insight
Email: dinhphuongthaogt1608@gmail.com | Tel: +84 336 314 267 | phuongthao.uxcamp.vn
Location: Hanoi, Vietnam
LAON MEDI - Korean Cosmetics
Laon Medi, a Korean cosmetic brand entering Vietnam, needed rapid brand awareness on TikTok while maintaining consistent content output and KPIs.
Project Brief
Laon Medi, a Korean cosmetic brand entering Vietnam, needed rapid brand awareness on TikTok while maintaining consistent content output and KPIs.
Role & Contribution
- Operated TikTok channel based on existing strategy
- Ensured monthly production and posting schedule (Sep–Dec 2024)
- Scripted content and participated in production and editing
- Evaluated performance and proposed new content directions
Results
- Delivered 20 videos/month as planned
- The series “Street Mask Testing” achieved strong views and boosted channel traffic
- Several high-engagement videos, including one reaching 2.4M views
(Several high-engagement, high-conversion videos)
Xem các Case Study khác
Yass Camera
Founder | Product & Brand Marketing. Vintage Digital Cameras. Duration: 2022 – Present. 100% Organic Growth
Jardins
Founder, Product & Brand Marketing. Flower Shop. Duration: 2024-2025.
Origin Zirconia – Aesthetic Dental Brand
Origin Zirconia, a premium U.S. dental material brand, required a new brand positioning strategy for its Vietnam market entry.
Vân Anh Beauty
Van Anh Beauty, a local spa in Ha Dong, faced challenges in acquiring new customers due to a lack of structured digital marketing.
LAON MEDI - Korean Cosmetics
Laon Medi, a Korean cosmetic brand entering Vietnam, needed rapid brand awareness on TikTok while maintaining consistent content output and KPIs.
Vân Hồ Agritage
Organization JKL implemented Twigma to streamline their residential energy efficiency upgrade program, achieving significant cost savings through better vendor management and scheduling optimization.
Tiệm Hoa Của Ngoại
Social Media Executive – Tiệm Hoa Của Ngoại. Thời gian: 06/2022 – 12/2023
Đinh Thị Phương Thảo
Product Marketing, Social Media, Content Strategy & Creator, Campaign Execution, Customer Insight
Email: dinhphuongthaogt1608@gmail.com | Tel: +84 336 314 267 | phuongthao.uxcamp.vn
Location: Hanoi, Vietnam
LAON MEDI - Korean Cosmetics
Laon Medi, a Korean cosmetic brand entering Vietnam, needed rapid brand awareness on TikTok while maintaining consistent content output and KPIs.
Project Brief
Laon Medi, a Korean cosmetic brand entering Vietnam, needed rapid brand awareness on TikTok while maintaining consistent content output and KPIs.
Role & Contribution
- Operated TikTok channel based on existing strategy
- Ensured monthly production and posting schedule (Sep–Dec 2024)
- Scripted content and participated in production and editing
- Evaluated performance and proposed new content directions
Results
- Delivered 20 videos/month as planned
- The series “Street Mask Testing” achieved strong views and boosted channel traffic
- Several high-engagement videos, including one reaching 2.4M views
(Several high-engagement, high-conversion videos)
Xem các Case Study khác
Yass Camera
Founder | Product & Brand Marketing. Vintage Digital Cameras. Duration: 2022 – Present. 100% Organic Growth
Jardins
Founder, Product & Brand Marketing. Flower Shop. Duration: 2024-2025.
Origin Zirconia – Aesthetic Dental Brand
Origin Zirconia, a premium U.S. dental material brand, required a new brand positioning strategy for its Vietnam market entry.
Vân Anh Beauty
Van Anh Beauty, a local spa in Ha Dong, faced challenges in acquiring new customers due to a lack of structured digital marketing.
LAON MEDI - Korean Cosmetics
Laon Medi, a Korean cosmetic brand entering Vietnam, needed rapid brand awareness on TikTok while maintaining consistent content output and KPIs.
Vân Hồ Agritage
Organization JKL implemented Twigma to streamline their residential energy efficiency upgrade program, achieving significant cost savings through better vendor management and scheduling optimization.
Tiệm Hoa Của Ngoại
Social Media Executive – Tiệm Hoa Của Ngoại. Thời gian: 06/2022 – 12/2023
Đinh Thị Phương Thảo
Product Marketing, Social Media, Content Strategy & Creator, Campaign Execution, Customer Insight
Email: dinhphuongthaogt1608@gmail.com | Tel: +84 336 314 267 | phuongthao.uxcamp.vn
Location: Hanoi, Vietnam