Project Brief

Van Anh Beauty, a local spa in Ha Dong, faced challenges in acquiring new customers due to a lack of structured digital marketing.

Objectives:

• Acquire new spa service customers
• Reach audiences interested in spa training programs

Role & Contribution

• Conducted market, competitor, and customer insight research
• Built channel concept and tailored content pillars for each target segment
• Scripted and participated in filming, production, and editing
• Monitored performance to optimize storytelling and formats

Case TikTok

View Vân Anh Beauty's Tiktok page

(TikTok videos personally produced and executed)

Research indicated TikTok should not rely on scattered trends but adopt a consistent long-term concept.

Based on the founder’s personal style and audience insights favoring elegant, natural beauty, the brand was repositioned as a “Parisian Beauty Center”

=> A key content series, “60 Days of Transformation into a Parisian Beauty Center,” was launched alongside content on beauty philosophy, services, and products.

(Several high-engagement, high-conversion videos)

Results:

• Produced nearly 100 TikTok videos end-to-end
• Grew the channel to 3,000 followers in under 4 months (from zero)
• Viral videos generated strong conversions for both service and training segments
• Generated 200+ TikTok inbox inquiries, contributing to the successful launch of the first training class