Origin Zirconia – Aesthetic Dental Brand
January 22, 2024
Origin Zirconia, a premium U.S. dental material brand, required a new brand positioning strategy for its Vietnam market entry.
Project Brief
Origin Zirconia, a premium U.S. dental material brand, required a new brand positioning strategy for its Vietnam market entry.
The challenge was to highlight American origin, technological advantages, and differentiate from well-established German, Japanese, and Italian competitors.
Role & Contribution
- Contributed to the IMC planning: big idea, key messaging, campaign phases (Awareness – Engagement – Conversion)
- Supported execution of key initiatives: video series, social media content, brand launch events
- Assisted in ideation and on-ground execution of brand activation events
The work is under contract with Được Việc Agency
IMC PLAN
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Origin Zirconia – Aesthetic Dental Brand
Origin Zirconia, a premium U.S. dental material brand, required a new brand positioning strategy for its Vietnam market entry.
Xem chi tiết
Vân Anh Beauty
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LAON MEDI - Korean Cosmetics
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Vân Hồ Agritage
Organization JKL implemented Twigma to streamline their residential energy efficiency upgrade program, achieving significant cost savings through better vendor management and scheduling optimization.
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Tiệm Hoa Của Ngoại
Social Media Executive – Tiệm Hoa Của Ngoại. Thời gian: 06/2022 – 12/2023
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Đinh Thị Phương Thảo
Product Marketing, Social Media, Content Strategy & Creator, Campaign Execution, Customer Insight
Email: dinhphuongthaogt1608@gmail.com | Tel: +84 336 314 267 | phuongthao.uxcamp.vn
Location: Hanoi, Vietnam
Origin Zirconia – Aesthetic Dental Brand
January 22, 2024
Origin Zirconia, a premium U.S. dental material brand, required a new brand positioning strategy for its Vietnam market entry.
Project Brief
Origin Zirconia, a premium U.S. dental material brand, required a new brand positioning strategy for its Vietnam market entry.
The challenge was to highlight American origin, technological advantages, and differentiate from well-established German, Japanese, and Italian competitors.
Role & Contribution
- Contributed to the IMC planning: big idea, key messaging, campaign phases (Awareness – Engagement – Conversion)
- Supported execution of key initiatives: video series, social media content, brand launch events
- Assisted in ideation and on-ground execution of brand activation events
The work is under contract with Được Việc Agency
IMC PLAN
Xem các Case Study khác
Yass Camera
Founder | Product & Brand Marketing. Vintage Digital Cameras. Duration: 2022 – Present. 100% Organic Growth
Jardins
Founder, Product & Brand Marketing. Flower Shop. Duration: 2024-2025.
Origin Zirconia – Aesthetic Dental Brand
Origin Zirconia, a premium U.S. dental material brand, required a new brand positioning strategy for its Vietnam market entry.
Vân Anh Beauty
Van Anh Beauty, a local spa in Ha Dong, faced challenges in acquiring new customers due to a lack of structured digital marketing.
LAON MEDI - Korean Cosmetics
Laon Medi, a Korean cosmetic brand entering Vietnam, needed rapid brand awareness on TikTok while maintaining consistent content output and KPIs.
Vân Hồ Agritage
Organization JKL implemented Twigma to streamline their residential energy efficiency upgrade program, achieving significant cost savings through better vendor management and scheduling optimization.
Tiệm Hoa Của Ngoại
Social Media Executive – Tiệm Hoa Của Ngoại. Thời gian: 06/2022 – 12/2023
Đinh Thị Phương Thảo
Product Marketing, Social Media, Content Strategy & Creator, Campaign Execution, Customer Insight
Email: dinhphuongthaogt1608@gmail.com | Tel: +84 336 314 267 | phuongthao.uxcamp.vn
Location: Hanoi, Vietnam
Origin Zirconia – Aesthetic Dental Brand
January 22, 2024
Origin Zirconia, a premium U.S. dental material brand, required a new brand positioning strategy for its Vietnam market entry.
Project Brief
Origin Zirconia, a premium U.S. dental material brand, required a new brand positioning strategy for its Vietnam market entry.
The challenge was to highlight American origin, technological advantages, and differentiate from well-established German, Japanese, and Italian competitors.
Role & Contribution
- Contributed to the IMC planning: big idea, key messaging, campaign phases (Awareness – Engagement – Conversion)
- Supported execution of key initiatives: video series, social media content, brand launch events
- Assisted in ideation and on-ground execution of brand activation events
The work is under contract with Được Việc Agency
IMC PLAN
Xem các Case Study khác
Yass Camera
Founder | Product & Brand Marketing. Vintage Digital Cameras. Duration: 2022 – Present. 100% Organic Growth
Jardins
Founder, Product & Brand Marketing. Flower Shop. Duration: 2024-2025.
Origin Zirconia – Aesthetic Dental Brand
Origin Zirconia, a premium U.S. dental material brand, required a new brand positioning strategy for its Vietnam market entry.
Vân Anh Beauty
Van Anh Beauty, a local spa in Ha Dong, faced challenges in acquiring new customers due to a lack of structured digital marketing.
LAON MEDI - Korean Cosmetics
Laon Medi, a Korean cosmetic brand entering Vietnam, needed rapid brand awareness on TikTok while maintaining consistent content output and KPIs.
Vân Hồ Agritage
Organization JKL implemented Twigma to streamline their residential energy efficiency upgrade program, achieving significant cost savings through better vendor management and scheduling optimization.
Tiệm Hoa Của Ngoại
Social Media Executive – Tiệm Hoa Của Ngoại. Thời gian: 06/2022 – 12/2023
Đinh Thị Phương Thảo
Product Marketing, Social Media, Content Strategy & Creator, Campaign Execution, Customer Insight
Email: dinhphuongthaogt1608@gmail.com | Tel: +84 336 314 267 | phuongthao.uxcamp.vn
Location: Hanoi, Vietnam